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why
Bay Area IP patent firm?
What
is different about Bay Area Intellectual Property Group?
Simply
put, Bay Area IP's philosophy is to provide top quality service to our
clientele at a very competitive cost. Unlike the vast majority of IP
firms that have to tradeoff quality for price to be profitable, our
low cost structure affords Bay Area IP the luxury of spending the time
it takes to ensure a happy client and a quality job done. Our practice
is all about building solid relationships that efficiently align our
ever-growing capabilities to our client's needs. The founder of Bay
Area IP brings to the firm a unique set of capabilities that is unmatched
in IP the industry. Our competitive advantages include the following:
-
Client
Satisfaction is our number one priority- We work harder!
-
The
Inventor is involved at each step of the process
-
We
have a first-hand understanding of the unique IP needs of Individual
inventors, small business, and Fortune 500 companies
-
The
founder is an experienced inventor (3 patents awarded, 7 pending),
systems/design engineer, research scientist, entrepreneur, marketer,
corporate IP manager, and patent practitioner
-
We
"right-size" your patent protection to fit your special
needs- from a simple "patent pending" for guerilla marketers
to building a patent wall around your crown jewel, we give you what
you need at the cost you can afford.
-
Customized
cost reduction opportunities for individuals and small businesses
-
Technology
specific learning time that is out of the ordinary, if any, is never
billed for
-
Unified
services including IP development, searching, protection, strategy,
marketing, and technology support uniquely enable us to efficiently
understand and align the work product to your needs as a whole
-
Exceptional
technical breadth and depth in practical and theoretical knowledge
-
We
continuously analyze the latest court decisions affecting future litigation
and patent drafting/prosecution practice
-
Our
strategy is customized for each client's risk/reward tolerance in
the context of current legal trends and what they can afford
-
We
provide all the foregoing, and more, at a very competitive cost
We afford
to provide quality
service at very competitive
rates by minimizing
overhead. Unlike most patent firms, you pay mostly for our work and
not unnecessary overhead. Our diverse service offering uniquely enables
us to efficiently understand and align our work product to your needs
as a whole, which services include:
What
kind of patent firm is best for me?
In the fast
paced, opportunistic environment we live in today a patent is, more than
ever, the most effective protection against theft of your invention. There
are multiple levels of uncertainty throughout the patent acquisition and
enforcement process. The value of a patent in many ways depends on how
well it holds up in litigation (for infringement/validity) and against
the analysis of fellow lawyers in the case of sale or licensing revenue.
It is for this reason you do not want to choose a patent firm based solely
on the "lowest bidder," yet because of the significant costs
involved in patent acquisition (esp. in building a portfolio) one can
not generally afford the more expensive firms that often invest more attention
to elegant décor and perks than increasing a patent's true value.
The higher overhead forces artificially high billing rates, which, to
stay profitable, forces, even some of the best, patent
attorneys to churn out product so fast that many critical oversights
are inevitably made. These errors do not usually interfere with getting
a patent awarded, but may invalidate or severely reduce the patent's scope
in litigation, or permit potential licensees excess maneuvering room to
engineer around the patent and avoid paying licensing fees. Given that
the strength of a patent can depend on a single errant word, a profit-driven
"cookie cutter" patent drafting and prosecution practice can
be disastrous.
It is not
well known, but many, if not most, patent
attorneys (non-partners) only keep about 30% of the hourly rate they
are billing you, the rest goes to paying the firms overhead and profits.
Generally, overhead expenses and firm profits add little, or no, value
to a patent. On the contrary, as discussed above, overhead tends to reduce
the value of the final product because the patent attorney has many disincentives
to giving you a better product. To be profitable, the typical patent attorney
will avoid doing anything that requires more time if the client will not
readily notice the lack of action. Moreover, the firm's economic incentive
is to avoid reviewing their attorney's work quality unless the client
is complaining about it. Thus, the combination of both the attorney and
firm's economic incentives results in the attorney doing the minimal work
required to keep their (often unsophisticated) client happy. Unfortunately,
the client's patent rights can be compromised, or even lost, because of
this intense pressure to "cut corners." To compound the problem,
some, if not most, high overhead IP firms afford to offer low-cost patents
to price sensitive clients by having less experienced attorneys actually
do the work for the more experienced attorney you thought was doing it
for you. For these, and many other reasons, the best value is usually
found with firms that have a low operating overhead and are priced somewhere
in between the higher and lower price ranges. However, be aware that high
overhead (typically large) patent firms tend not to prefer small start-up
companies or individual inventors because of the extra time required at
a lower price. They usually prefer large, high-volume clients that can
afford their higher rates and tend to not closely track work quality because
no single case is typically important. In contrast, closely held companies
and individuals tend to value each invention highly, and tend to require
high quality service but at a low cost.
How
is Bay Area IP's low overhead to your advantage?
Bay Area
IP believes that high quality product and service does not have come at
a high price if operating overhead is kept to a minimum. To provide maximal
quality at very competitive rates Bay Area IP keeps overhead to a strict
minimum to the extent that it does not compromise quality of service.
We can afford to work harder, and we do!
Through extensive
use of automation and by avoiding expensive office space filled with excess
staff, we are able to put your dollars to work directly towards adding
value to the final product and our personalized service. In general, work
quality depends almost solely on the practitioner working for you, and
not the conference rooms, docketing/accounting/IT/International departments,
or secretaries. With much less of your money spent on paying for our overhead,
we can afford to do what we enjoy most- creating win-win situations by
spending the necessary time to achieve high quality product and service
to continually earn your return business.
Our high
efficiency affords us the luxury of appreciating how a close working relationship
with you can be efficiently leveraged to drive our work towards your end
game.
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